Homeowners are slowly turning their homes automated nowadays. Almost every part of their house can be controlled remotely by a mobile phone or with a voice command.
And same it goes for traditional locks that are now getting added smart features from security shops.
Today, most owners can afford a full or partial security system to secure their homes. As an entrepreneur, you want to know what works for your prospective buyers.
If you think you can add smart features to their deadbolt, find out the things they look out for smart locks.
Things that Smart Buyers Look out for Smart Locks before Buying at Security Shops
Buyers don’t just purchase a smart deadbolt in a security webshop:
Smart lock’s compatibility with their doors, Features they can integrate with other smart devices and Ways to open their doors: keypad, pin code, fingerprint, voice recognition.
(Note: They also find out if they can open the doors with keys alone.)
Preferred type of connection on their phones, Emergency response capability of your locks, Payment options and Email and chat support.
How to Sell your Smart Locks on your Website?
Some buyers delay investing in smart locks because it sounds more expensive than traditional locks. The internet is a platform with several channels you can market your smart locks.
People spending more time on their phones want to see more how your products work.
1. Introduce your door locks as a feature they can integrate with their smart home security system
Use your website as a medium to highlight how your smart locks protect their home. Videos are great tools to highlight the problems that smart locks can solve with ease.
Introduce them to smart features that work on emergencies. Show them where smart locks work during a fire incident.
Show how it integrates with the AI to make emergency calls. Show them that smart locks are a better investment when it comes to security.
2. Don’t let your security website become just an ordinary e-commerce platform
Customers want to know more, so invest more on your content. Be creative. Integrate your website with different social media platforms to find where your audience with extreme necessities for home security system sits. Invite them for newsletters and updates subscription service.
3. Highlight on your website that their account details are safe
Invest in data security for your potential clients. You’re a smart security seller. Your measures to improve their information add up to your reputation.
4. Provide reviews and testimonials section on your website
Before a customer buys, they look for testimonials and reviews of your smart locks. As a security expert, they want to have proof that your smart locks provide security.
5. Engage with your customer’s concerns through online and offline support
Smart locks can be complicated for first-time users. It’s your chance to provide extensive support to your clients by extending your knowledge through online support and being able to provide immediate assistance to verified buyers.
Your website is the best platform you can showcase your smart lock innovation. Make it stand out among other home security website.